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  • Editing Team 16:46 on August 30, 2013 Permalink | Reply
    Tags: camera, , , Wi-Fi   

    Sony Introduces Its First NFC-enabled Interchangeable Lens Camera 

    Sony-NEX-5T-NFC-rfid-blogSony has added NFC and Wi-Fi functionality in its NEX-5T compact camera. The mirrorless hybrid camera boasts a large surface area 16.1 megapixel sensor and will be offered in a bundle with a 16-50mm SEL-P1650 motorized zoom lens.

    The NEX-5T is the first interchangeable lens camera from Sony to feature NFC, offering one-touch pairing and sharing with compatible Android devices, the company says.

    Last summer the consumer electronics giant said it was “putting NFC at the heart of content sharing”, and has since launched products including phones, TVs, speakers, headsets, cameras, soundbars, PCs, tablets, hi-fi systems, a media center and a smart watch that include NFC connectivity.

    Available in silver, black or white for US$700—or without the bundled lens for US$550—the NEX-5T will be available at retail from early September.

  • Editing Team 17:52 on August 23, 2013 Permalink | Reply
    Tags: , , , Wi-Fi   

    NXP Releases New NFC Chips that Can Wake up a Host Device 


    NXP Semiconductors has released a new tag IC that can wake up a host device when it senses another NFC device in close proximity.

    Similar to the already-available NTAG203F, the NTAG21xF family of tag chips is designed for use in consumer electronics and mobile devices and connect electrically to both an NFC antenna and the items they are built into. The chip’s field detection mode can then be used to switch on the device when it detects an NFC interaction.

    The tags can be built into products such as headsets, sound bars and digital cameras as well as wearables such as smart watches, says NXP, and can be used for initiating Bluetooth and Wi-Fi pairing as well as other uses.

    The chips incorporate NXP’s second generation security features and also include a sleep mode, which allows the host device to temporarily disable the NFC tag. This enables the electronic device to hide its built-in tag from other NFC devices—a feature which NXP suggests could be useful if the host’s battery level is too low or for privacy reasons.

    The ICs are compliant with NFC Forum Tag Type 2 and are available in two versions, with the NTAG213F offering 144 bytes of memory which the NTAG216F has 888 bytes. The chips went into mass production in mid-July and are now available for sampling, said NXP.

  • Editing Team 12:46 on July 12, 2013 Permalink | Reply
    Tags: , , , Wi-Fi   

    NFC in a Printer — Here Comes Brother MFC-J870dw 

    Broadcom-Brother-MFC-J870dw-NFC-printer-rfid-blogGlobal provider of semiconductor services, Broadcom has announced the MFC-J870dw printer, which combines NFC and Wi-Fi technology.

    The new Brother multi-function printers will enable consumers to securely tap their NFC and Wi-Fi enabled smart device to the printer, initiate print/scan mode operation and then utilize WLAN transmission to print the document or image. Other nice features on this model include ethernet and Wi-Fi connectivity, automatic duplexing, and the ability to print on specially coated CD, DVD, and Blu-Ray media. The two-year warranty is nice, too.

    Priced at $150, this color inkjet multifunctional printer will be available to consumers in July 2013.

    Major electronics companies like Samsung (which just announced a line of NFC-equipped lasers) and Sony are touting their growing lists of NFC-equipped devices, showing off exchanges of trinkets like photos, music, and videos. But NFC has yet to find its essential purpose, such as a payment vehicle. With Brother’s announcement of the MFC-J870dw, printers are joining the search for NFC’s killer app.

  • Editing Team 13:42 on November 13, 2012 Permalink | Reply
    Tags: , , , , Wi-Fi   

    Proximity marketing: NFC vs. Bluetooth & Wi-Fi 

    Near Field Communication (NFC) has been making its way into every aspect of life. For example, NFC tags are embedded in products or on posters and signature. These tags can open a mobile browser in an NFC-enabled device to transmit an offer or message. User simply needs to tap his/her smartphone to the tag to start the communication and receive the transmission wirelessly.

    NFC technology is perhaps mostly used as a mobile payment tool, such as the Google Wallet, which allows wireless payment via a smartphone app. But it’s also starting to appear as a proximity marketing tool in places like city bus stops, subway platforms, shopping mall kiosks and other venues to transmit advertising messages. With NFC in place, retailers have a more convenient way to communicate with consumers in a proximity marketing setting.

    Currently, Bluetooth and Wi-Fi are the primary platforms which are used to transmit proximity marketing messages, but some analysts expect NFC to become a competitive rival. Some even believe that NFC will eventually overtake other proximity marketing communication methods and become the dominant means.

    However, there are significant obstacles:

    ■To use the NFC tag to receive messages, users may have to download an app, while virtually every smartphone already comes equipped with Bluetooth and Wi-Fi capabilities.

    ■Another potential barrier is that NFC ad campaigns require consumers to initiate the engagement. First, they have to read the poster or sign, and then they have to decide to tap their device to receive the message. Since many consumers are already engaged with content on their devices in public spaces, they are less likely to notice the invitation to receive the message.

    ■Besides, since NFC has a limited transmission field, consumers must not only notice the printed ad and decide to make the connection, they must get close enough to the NFC tag to initiate the message. So it’s an open question whether or not consumers will be willing to read and respond to advertising messages that require that level of effort on their part.

    In contrast, Bluetooth and Wi-Fi-based proximity marketing campaigns use a technology that is already standard on nearly all handsets to deliver an opt-in message directly to the device that consumers already use for most of their communications on the go. Consumers are not required to initiate the transmission; instead, a well-designed Bluetooth/Wi-Fi campaign sends a message to all consumers who came within a range as far away as 300 feet. Consumers who opt to receive the marketing message can do so by simply touching their device screen.

    Bluetooth is a ubiquitous wireless data sharing tool pre-installed on practically all smartphones, and consumers are now used to using Wi-Fi in public places. Both technologies are familiar. Consumers generally consider that they can safely receive messages via Bluetooth and Wi-Fi without unwittingly transmitting private data. This familiarity gives Bluetooth and Wi-Fi a distinct advantage over competing technologies when it comes to proximity marketing.

    So perhaps it’s not so wise to ask whether or not NFC will overtake Bluetooth and Wi-Fi — who says there can’t be multiple methods of conveying proximity marketing messages to consumers?

    Among a number of methods to conveying messages — including print, radio and online ads, Bluetooth and Wi-Fi are particularly effective in the proximity marketing space, because they initiate communication via a tool — the smartphone — to which consumers reliably and voluntarily devote their attention. But since NFC brings a lot of conveniences and is getting more and more popular, there’s no reason enterprises can’t take an “all of the above” approach. After all, the key is to examine potential ROI and make the right decision.

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