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  • Editing Team 17:08 on October 16, 2013 Permalink | Reply
    Tags: election, , , Twitter   

    U.S. Politician Uses NFC Flyers to Attract Younger Voters 

    U.S. politician Rico Reyes is using NFC solutions provider Camintel’s Touch2Vote platform to send out NFC and QR code-enabled flyers in a bid to attract the support of younger voters in Austin, Texas.

    The promotional material will enable 5,000 potential voters to see an exclusive video message from Reyes, including an invitation to respond via Facebook or Twitter, engage with important local issues and involve themselves in his campaign.

    “The 18 to 30 age group just doesn’t respond to traditional media strategies,” says Camintel CEO Camilo Sandoval. “Political campaigners have the hardest time reaching that demographic.”

    “Our technology provides a perfect solution, because the ‘young adult’ segment that everyone’s after is so completely hooked on mobile communications.”


  • Editing Team 16:28 on August 19, 2013 Permalink | Reply
    Tags: , , , Twitter   

    Birdie Golf-ball Marker Embedded with NFC, Can Share Business Cards 

    Birdie-NFC-golf-ball-marker-rfid-blogBoston-based startup Sensorstream has announced the Birdie, a translucent golf-ball marker embedded with an NFC microchip micro-soldered to a coil antenna, capable of wirelessly storing, receiving and transmitting digital data.

    The NFC-enabled golf-ball marker is designed to let golfers easily share their business cards, make cashless payments at the golf course and use Twitter or other social-media sites while playing a round of golf.

    Possible uses, Sensorstream reports, include enabling golfers to download their contact information to the Birdie in order to create digital business cards. According to Sensorstream, businesses sponsoring golf tournaments could hand out Birdies featuring company information, coupons and so forth, while an RFID-enabled ignition system on a golf cart could be linked with the Birdie, enabling it to be used to start the cart.

    Available now, the Birdie is priced at $5 apiece.

  • Editing Team 13:24 on July 26, 2013 Permalink | Reply
    Tags: , , , Twitter,   

    Tennessee Music Festival Deploys RFID Wristbands for Better Customer Experience 


    RFID technology was deployed at this year’s Bonnaroo Music and Arts Festival in Tennessee. About 80,000 visitors used RFID wristbands to gain access to the event, share “likes” and pictures of themselves on Facebook, post tweets on Twitter, and upload music playlists to commercial music-streaming service provider Spotify.

    Upon buying tickets for the festival, individuals signed in online and made their purchase according to their plans, such as camping or accessing the backstage area. Wristbands containing the appropriate access were then mailed to each ticket buyer. Once the wristband arrived, the recipient logged onto the Bonnaroo site and entered a 16-digit user ID number, printed on the wristband, to link that number with his or her registration information. Users could then choose to simply employ the wristband for entrance and exit only, or opt to add the social-networking functions.

    After arriving onsite, festival-goers could use the wristband to access the concert area and campgrounds, based on the type of ticket purchased. At the main gates, visitors simply tapped their wristband near the reader and then continued walking. This could limit the size of queues at the concert area or campground.

    Inside the concert area were 22 Intellitix’s Live Click stations that served a variety of purposes. At some stations, visitors could snap pictures of themselves, tap their wristbands against a reader and post the photographs on their Facebook pages. At other stations, they could share a music playlist on Spotify with their social-network contacts, send a Tweet or indicate they “liked” a particular program.

    In 2012, festival-goers made 250,000 “Live Clicks” (or reads) at one of the Live Click stations, and posted 20,000 photos. It’s unclear whether this year’s visitors matched or exceeded that usage, as Bonnaroo’s organizers did not respond to a request for details regarding the 2013 event.

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