Tagged: social media Toggle Comment Threads | Keyboard Shortcuts

  • Editing Team 18:01 on December 25, 2013 Permalink | Reply
    Tags: , , social media   

    The Hobbit‘s European Film Premiere Used RFID to Access Facebook 

    When 500 recipients of VIP passes showed up at the European premiere of The Hobbit: The Desolation of Smaug, their priority was to obtain photographs showing them at the event, in costume and standing next to the movie’s stars, and to share the pictures with friends.

    To make that possible, Facebook and the film’s distributor, Warner Bros., opted for an RFID-based solution from Dwinq. As a result, the attendees’ VIP passes came with passive ultrahigh-frequency (UHF) EPC RFID tags, photographers carried RFID readers to interrogate those tags, and Dwinq’s Social Media Operating System software linked each picture with that person’s ID number, and then posted those pictures, along with The Hobbit logo, on his or her Facebook page.

    During the single-evening event, the system connected the branded photos to nearly 100,000 individuals, based on an average of 240 friends for each of the 500 participants, with 132 percent sharing. This meant that the pictures not only reached 100 percent of the users’ own friends, but also any friends of their friends who may have liked or responded to the pictures.


  • Editing Team 17:55 on December 24, 2013 Permalink | Reply
    Tags: , social media   

    How Can I Combine Social Media and RFID? 


    Typically, events will distribute NFC wristbands, though you can use other types of HF transponders, or even UHF tags. You will also need kiosks with the appropriate type of RFID reader, based on the type of transponders being used.

    As for software, you will require an application to associate the unique serial number in an RFID transponder with a specific individual and his or her social-media site credentials. You will also need an application programming interface (API) that will allow the tag read to trigger an automatic login to Facebook or another social-media site.

    Typically, companies allow you to check in and then swipe your transponder at a particular reader in order to trigger a “like”. For photos, you would normally set up a kiosk enabling users to swipe their transponder and then pose for a picture, which is automatically uploaded to the event Facebook page.

    Here are some examples of how RFID is being used with social-media sites:

    ■Passive UHF RFID technology provided by Dwinq has enabled Nissan fans at motor show and other events to link pictures, “likes” and other media on Facebook and Twitter.

    ■Liquid Lemon offers RFID-based solutions in South Africa that enable users to share photos and “likes” via Facebook, Twitter and similar sites.

    ■Visitors to Vail Resorts’ ski mountains this season can use their RFID-enabled lift tickets to connect with each other via social-media tools, and also track their ski or snowboard metrics over the Internet.

    ■During three events at this year’s U.S. Open golf championship, luxury-car maker Lexus leveraged an RFID-enabled solution from Dwinq to let attendees interact, play online games and watch videos on Facebook, Twitter, YouTube and other social-media sites.

  • Editing Team 16:28 on August 19, 2013 Permalink | Reply
    Tags: , , social media,   

    Birdie Golf-ball Marker Embedded with NFC, Can Share Business Cards 

    Birdie-NFC-golf-ball-marker-rfid-blogBoston-based startup Sensorstream has announced the Birdie, a translucent golf-ball marker embedded with an NFC microchip micro-soldered to a coil antenna, capable of wirelessly storing, receiving and transmitting digital data.

    The NFC-enabled golf-ball marker is designed to let golfers easily share their business cards, make cashless payments at the golf course and use Twitter or other social-media sites while playing a round of golf.

    Possible uses, Sensorstream reports, include enabling golfers to download their contact information to the Birdie in order to create digital business cards. According to Sensorstream, businesses sponsoring golf tournaments could hand out Birdies featuring company information, coupons and so forth, while an RFID-enabled ignition system on a golf cart could be linked with the Birdie, enabling it to be used to start the cart.

    Available now, the Birdie is priced at $5 apiece.

  • Editing Team 10:17 on July 12, 2013 Permalink | Reply
    Tags: , , , social media,   

    Australian Music Festival Ditches Paper Wristbands for RFID Microchips 


    Last week, Splendour In The Grass announced that they’ll be ditching the standard paper festival wristband this year and opt for RFID wireless identification microchips.

    With these chips, customers can easily access to the festival and also connect to social media, enabling festivalgoers to check in and update their Facebook accounts if they choose to opt in.

    Music streaming service Deezer will also be giving each RFID user the opportunity to relive their Splendour experience by emailing customized playlists based around the artists they saw each day, based on the stages they checked in to.

    If the RFID chipping is successful, we’re set to see a totally new way of wristbanding for Aussie festivals.

  • Editing Team 13:19 on March 14, 2013 Permalink | Reply
    Tags: , social media,   

    RFID Technology Helps Bring Message to Social Media 

    49M-RFID-blogThe South African power company Eskom has launched an initiative which is named 49M, aiming to inspire and rally all South Africans behind the common goal of saving electricity. The company recently adopted Liquid Lemon’s new and innovative use of RFID and social media to help bring this real-life activation into the world of social media.

    The 49M team has been travelling the country, appearing at various popular venues, in an activation campaign designed to educate and encourage South Africans to pledge their commitment towards saving electricity.

    Amongst other promotional activities, the 49M team has made use of Liquid Lemon’s unique new RFID-powered photo stations, allowing users to engage and interact with the 49M brand. Users are given RFID-enabled wristbands which they register to their own Facebook profile, and then they simply swipe their wristbands at the various Photo Stations, have their photo taken and it is instantly uploaded to their Facebook page as well as the 49M official Facebook fan page.

  • Editing Team 17:21 on March 5, 2013 Permalink | Reply
    Tags: , social media   

    Trigger Real-world Actions by Opening an RFID Bottle Cap 


    Opening a bottle cap could be an enjoyable thing to those who are fond of drinking alcohol. A company called Strongbow has made it even more enjoyable. The cider maker has debut a digitally connected bottle cap called StartCap.

    The caps have a strip of RFID aluminum connected on top, that when opened, trigger various actions to take place. When scanners pick up these RFID signals, they could translate them into real-world events such as automatically checking you into Foursquare or turning on the lights to even launching fireworks!

    “The starting point was to use digital to create something of interest that because it was interesting would also be social. Technology allows you to bring product, customer, and brand much closer together.”

  • Editing Team 17:48 on February 21, 2013 Permalink | Reply
    Tags: , , social media,   

    London Pub Uses NFC for Social Media Marketing 

    London-pub-NFC-social-media-marketing-rfid-blogThe London-based Cavendish Arms pub has installed a platform which uses NFC and QR codes to promote the venue via social media.

    Customers can scan the QR codes or tap their NFC phones to tags located throughout the pub to connect through Facebook and get a special offer, such as a free drink. Each tap sends a message to their friends on Facebook and Twitter, telling them that they are at the pub and the current events such as the band or comedian performing that night.

    “The Cavendish Arms event planners can set up the messaging on Facebook, Twitter and email and schedule it to occur precisely when they want it to,” explains LifeSynk, the system provider. “Monday to Wednesday is the open mic comedy event, and when people touch their phones on these days, specific info about the comedy is shared. Then on Thursday is something else and the messaging changes to reflect what’s going on, automatically, using the built-in scheduler.”

    “Giving away a free drink sounds expensive, but for each person who interacts with the system means a reach of 250 or more per user because of the friends who are exposed to their customized message.”

    “Asking people to Tweet or check in at pubs is difficult, they just don’t do it and also the pubs can’t control or track what is being said. When using LifeSynk, the pub gets all the control and users will follow the steps required to get their incentive.”

  • Editing Team 21:50 on November 26, 2012 Permalink | Reply
    Tags: , , , , , , social media, ,   

    How to Use Your NFC-enabled Phone and Tags to Automate Daily Tasks 

    This year, a lot of phones are being released with NFC readers built into the devices, and there’s a growing number of NFC apps in Google Play to manage them on Android phones. If your phone is NFC-enabled, you can use your own NFC tags and apps to automate daily tasks.

    NFC already pushes your credit and debit cards into your smartphone, yet it can do far more than that. Maybe you’ve bought an NFC-enabled phone and aren’t sure where to start. But once you have NFC tags in hand, there are dozens of ways to use them to make your life a little bit easier, and stop spending so much time in your phone’s Settings menu.

    Here are a few ideas on how you can put NFC technology to work for you:

    ■Set your phone to silent/vibrate at work. Stick a tag by your desk and program it to put your device in silent mode when you tap it. This can be particularly useful to those who are extremely forgetful about these things.

    ■Save from giving out your Wi-Fi password. If you have guests or clients visiting who want to use your Wi-Fi, you may program a tag to connect to your wireless network, so that your guests can save from typing in your 15-character combination of uppercase/lowercase letters, numbers and symbols.

    ■Sync your stuff. Most media is in the cloud, for example, Dropbox, Google Drive and Rdio. To make sure things get backed up every night, you can have a tag set up by the charging station that regulates Wi-Fi and auto-sync. Another tap to the NFC tag in the morning switches Wi-Fi off, so that battery power is not wasted throughout the day.

    ■Keyless entry to your home or workplace. Many companies already use pass-cards which employees wave at a sensor to get into their office. These “smart keys” are powered by NFC. As NFC becomes more prevalent, you’ll probably be seeing more and more devices like Lockitron emerging in the marketplace. The device is installed on your deadbolt at home and can be programmed to grant keyless entry to your home or office through an app. Now you can leave your keys at home and just grant/remove access within the app.

    ■Mobile payment. Instead of pulling out your credit card, you can just tap your NFC-enabled phone to a terminal, much like MasterCard, Visa and Interac are doing with their wave-and-pay systems now. We’re not quite there yet, but it’s something to look forward to.

    ■Connect to social-media. Several parks or festivals have already allowed guests to log into Facebook, Foursquare, or Google Places by tapping their NFC-enabled phones to a poster or something else. It’s a lot easier than trying to convince them to open an app.

    Since NFC is secure, easy to manage and extraordinarily versatile, it will become more popular with time. And now is the perfect time to get ahead of the curve and start wowing your friends.

Compose new post
Next post/Next comment
Previous post/Previous comment
Show/Hide comments
Go to top
Go to login
Show/Hide help
shift + esc
Rss Feed Tweeter button Facebook button Myspace button Linkedin button