Marks & Spencer, leading UK-based apparel and food retailer, has expanded its 9-year RFID supply partnership with Avery Dennison, to enhance customer experience by ensuring the correct product is available in-store and online. The rollout will take place throughout all departments in 2013 and will be complete by spring of 2014.
Marks & Spencer and Avery Dennison have worked together for RFID partnership since 2003, to create specific RFID tags. The tags supplied by Avery Dennison can be read when an RFID scanner is up to a meter away, making the inventory tracking process faster and more efficient.
Traditionally, M&S’ workers have to use a scanner to scan a maximum of 400 to 600 items per hour. Now with the RFID system in place, merchandise can be accurately scanned at up to 15,000 items per hour. M&S can replenish stock from the distribution center more quickly and accurately, such as making more garment sizes available to more customers.
In the future, M&S plans to expand the use of RFID scanning throughout the supply chain to increase accuracy and speed of distribution.
“As one of the U.K.’s biggest retailers, M&S is focused on providing exceptional customer experience and RFID enables that experience by ensuring inventory accuracy from the distribution center to the store floor, providing shoppers with consistent and accurate product availability in-store and online.” says Shawn Neville, president of Avery Dennison.