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  • Editing Team 17:41 on December 19, 2013 Permalink | Reply
    Tags: , poster   

    Virtual Library in New York Subway Encourages Passengers to Visit Libraries via NFC Technology 


    Three Students in Miami Ad School have introduced a virtual library shelf for subway passengers, allowing them to read the first 10 pages of a book on their smartphone before directing them to the nearest library, as a way of encouraging the public to visit various branches of New York Public Library.

    Although there is no Wi-Fi on the subway, NFC technology is found in many of the latest smartphones. NFC is a wireless, contactless system that uses radio-frequency electromagnetic fields to transfer data between two devices held centimeters apart. Passengers can swipe their NFC-enabled smartphone against a poster and download the first 10 pages of their chosen book free of charge.

    When they leave the subway, a map pops up on their phone pointing out the nearest library branches where they can find the full version.

  • Editing Team 17:56 on September 11, 2013 Permalink | Reply
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    British College Deploys NFC Posters to Help English Teaching 


    To help foreign language students improve their English in an innovative way, UK Central College Nottingham has placed NFC touch points around its campus. The result turns out that NFC tags offer great advantages over QR codes.

    “We placed posters around the campus that our English as Foreign Language (EFL) students were encouraged to seek out and scan with their smartphones,” Simon Wardman, a teacher explains in a blog post.

    “The posters contained the English definitions of nearby objects, hosted on a crowd-sourced dictionary called Toponimo, and the students then had to make a collaborative decision on the most appropriate meaning of the word, relevant to its context.”

    “Our experience and student feedback from our original vocabulary scavenger hunts using QR codes showed that although they were easy to create they were not too easy to use and [that] put them off the exercise,” he adds.

    “Our students found the interaction model with NFC tags more elegant in that the learners could simply touch a tag with a phone to share information between the phone and the tag. Additionally, the NFC tags were more convenient for teachers because they could be easily re-written and this saved us lots of time when creating new vocabulary hunts. Students were even able to create interactive posters themselves and use these to set challenges for fellow students.”

    “NFC took the focus away from the technology and allowed students to concentrate on the task at hand,” Wardman concludes.

  • Editing Team 09:31 on March 26, 2013 Permalink | Reply
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    Film Festival Uses NFC Posters to Provide Information 


    NFC is making its way to nearly every aspect of our life. The Go Short film festival, held in the Dutch city of Nijmegen from 13 to 17 March, used NFC tags to provide movie-goers with information on upcoming screenings and locations.

    Netherlands-based startup Tag N Tap provided posters with embedded NFC tags and QR codes across the festival site. By tapping or scanning, users were directed to a mobile website with details of timings and venues.

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