1. Nationwide NFC Services by Singapore’s Operators
Singapore’s three mobile operators — SingTel, M1 and Starhub — have worked together to build a shared NFC infrastructure which is supported by the government. SingTel’s launch enables users to make payments using their mobile handset at over 20,000 POS terminals that accept its partner EZ-Link payments, including taxis, supermarkets and fast food chains; M1 also has an agreement so that its users can make payments at merchants which accept EZ-Link, and it is offering a MasterCard pre-paid card so that users can also make payments where PayPass is accepted. According to a report in the Straits Times, since August 2012, about 15,000 users have upgraded to NFC-based SIM cards that enable mobile payments.
2. NFC Payments in 14 Chinese Cities by China Mobile
Last June, world’s largest mobile network operator China Mobile have partnered with Chinese bank card association China UnionPay to launch an NFC payments service in more than 14 Chinese cities, including Shanghai, Beijing and Guangzhou. Eight banks have signed up to make use of the partner’s platform. Later the company also started an NFC pilot on public transportation services in Beijing.
3. Transit Ticketing in South Korea
By the end of 2012, three operators in South Korea — KT, SK Telecom and LGU+ — had sold more than 10 million NFC smartphones supporting the single wire protocol-SIM standard. The most popular service in South Korea is transit ticketing, and according to SK Telecom, more than 2 million people have used their phones to pay transit fares in 2012. KT, which led the rollout of standard NFC phones in the country starting in late 2010, said it has 80,000 “active” users for transit ticketing with NFC phones, and they pay fares regularly on buses, subway trains and taxis.
4. NFC in Japanese Airlines
The NFC implementation by Japanese Airlines turned out to be a success, which shows the value NFC technology can bring if used in a smart way. “Japanese airlines using NFC can board a 450-person plane in only 15 minutes, as opposed to the standard boarding process for a 150-person plane without NFC in 40 minutes,” said Koichi Tagawa, chairman of the NFC Forum.
5. Mobile Wallet — Goole Wallet, Isis and Turkcell
According to Lars Kurkinen, telecom industry analyst at Berg Insight, “With the exception of a few projects in Asia Pacific, there are only three NFC mobile wallet services in the world that have an effective addressable market of more than 100,000 people. These three services are Google Wallet and Isis in the US and Turkcell Wallet in Turkey.”
6. NFC Initiative — Cityzi
Cityzi, an initiative launched in May 2010, aims at deployment of NFC and contactless in France. It brings together the leading telecom operators, banks, transport operators, traders and industry players. There are now more than 2.5 million NFC-enabled phones that work with Cityzi NFC platform, reports trade association AFSCM. 55,000 French merchants are equipped with Cityzi-compatible contactless payment terminals.
7. Operator Orange in Catering Industry
Following the launch of Orange’s Quick Tap NFC mobile wallet service, the operator has released Quick Tap Treats (QTT), an NFC voucher and loyalty service, at 114 locations nationwide. Customers have made 24,614 transactions over the two months using the service, which works out to 410 transactions per day, and 3/5 consumers also purchased other additional items simultaneously when collecting their treats. Proxama claims that this is UK’s first and largest NFC retail campaign to date.
8. Advertising Campaign for KFC
Last March, Proxama, Posterscope and Clear Channel have launched a campaign for KFC. Utilizing over 400 of Clear Channel’s NFC-enabled UK outdoor media sites, the campaign encouraged consumers to tap or scan for directions to their closest restaurant. The campaign ran for 2 weeks at 400 locations in UK and received more than 60 interactions per day.