Arizona’s largest haunted house, The Nest, has unveiled plans for its 2012 Halloween season that it is going to make fear more personal by integrating Facebook Connect and RFID tracking technologies, allowing thrill seekers to experience fear like never before.
“By integrating Facebook Connect and RFID tracking, we are taking the entire haunted house experience to a new level and redefining this industry,” said Steve Kopelman, producer of The Nest. “Every year we improve the haunt and bring it to the next level. This year, however, we simply redefined the experience.”
The Nest worked with Brightline Interactive, a leader in creative and digital activations, and with FISH Technology, known for creating the world’s most interactive technology systems for experiential environments. With the integration of RFID tracking technology, the new sensor system at The Nest can automatically follow guests through the haunt, personalizing the experience as they walk from room to room.
“This is a big deal,” added Kopelman. “It’s the greatest innovation in the history of the entertainment and amusement parks utilizing social media, RFID and digital experiences. The Nest is the first in the world to debut this level of technology integration and as we raise the bar for the entire industry, we once again set ourselves apart from the rest.”
The Nest has been in Phoenix, Arizona, for six years now, with more than 50,000 square feet. It has been named the “Spookiest Place in America” by ABC News and Good Morning America.
The Nest will open on September 28th, 2012. Visitors will have to make their way through a horrifying maze of connecting sections, including Bleak – a terrifying, dark labyrinth that defines claustrophobia, followed by Mirror Maze, Turmoil 3D – a three-dimensional experience, and culminating with a walk through the horrific rooms of The Nest – where Jacob Kell, the serial killer upon whom the attraction is based, will wait with personalized greetings.
“As guests walk through The Nest, they will see and hear their name, see their photos, receive messages and a few more terrifying surprises. We are truly creating their worst nightmare.” added Kopelman.
General admission is $25.00, with VIP admission available at $40.00 and includes front-of-line-privileges as well as two times through the attraction in a single night.