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  • Editing Team 18:01 on December 25, 2013 Permalink | Reply
    Tags: Facebook, ,   

    The Hobbit‘s European Film Premiere Used RFID to Access Facebook 

    When 500 recipients of VIP passes showed up at the European premiere of The Hobbit: The Desolation of Smaug, their priority was to obtain photographs showing them at the event, in costume and standing next to the movie’s stars, and to share the pictures with friends.

    To make that possible, Facebook and the film’s distributor, Warner Bros., opted for an RFID-based solution from Dwinq. As a result, the attendees’ VIP passes came with passive ultrahigh-frequency (UHF) EPC RFID tags, photographers carried RFID readers to interrogate those tags, and Dwinq’s Social Media Operating System software linked each picture with that person’s ID number, and then posted those pictures, along with The Hobbit logo, on his or her Facebook page.

    During the single-evening event, the system connected the branded photos to nearly 100,000 individuals, based on an average of 240 friends for each of the 500 participants, with 132 percent sharing. This meant that the pictures not only reached 100 percent of the users’ own friends, but also any friends of their friends who may have liked or responded to the pictures.

    The-Hobbit2-premiere-Facebook-RFID-blog

     
  • Editing Team 17:08 on October 16, 2013 Permalink | Reply
    Tags: election, Facebook, ,   

    U.S. Politician Uses NFC Flyers to Attract Younger Voters 

    U.S. politician Rico Reyes is using NFC solutions provider Camintel’s Touch2Vote platform to send out NFC and QR code-enabled flyers in a bid to attract the support of younger voters in Austin, Texas.

    The promotional material will enable 5,000 potential voters to see an exclusive video message from Reyes, including an invitation to respond via Facebook or Twitter, engage with important local issues and involve themselves in his campaign.

    “The 18 to 30 age group just doesn’t respond to traditional media strategies,” says Camintel CEO Camilo Sandoval. “Political campaigners have the hardest time reaching that demographic.”

    “Our technology provides a perfect solution, because the ‘young adult’ segment that everyone’s after is so completely hooked on mobile communications.”

    U.S.-Politician-Rico-Reyes-NFC-Flyers-attract-Voters-rfid-blog

     
  • Editing Team 13:24 on July 26, 2013 Permalink | Reply
    Tags: Facebook, , , ,   

    Tennessee Music Festival Deploys RFID Wristbands for Better Customer Experience 

    Bonnaroo-Festival-2013-wristband-RFID-blog

    RFID technology was deployed at this year’s Bonnaroo Music and Arts Festival in Tennessee. About 80,000 visitors used RFID wristbands to gain access to the event, share “likes” and pictures of themselves on Facebook, post tweets on Twitter, and upload music playlists to commercial music-streaming service provider Spotify.

    Upon buying tickets for the festival, individuals signed in online and made their purchase according to their plans, such as camping or accessing the backstage area. Wristbands containing the appropriate access were then mailed to each ticket buyer. Once the wristband arrived, the recipient logged onto the Bonnaroo site and entered a 16-digit user ID number, printed on the wristband, to link that number with his or her registration information. Users could then choose to simply employ the wristband for entrance and exit only, or opt to add the social-networking functions.

    After arriving onsite, festival-goers could use the wristband to access the concert area and campgrounds, based on the type of ticket purchased. At the main gates, visitors simply tapped their wristband near the reader and then continued walking. This could limit the size of queues at the concert area or campground.

    Inside the concert area were 22 Intellitix’s Live Click stations that served a variety of purposes. At some stations, visitors could snap pictures of themselves, tap their wristbands against a reader and post the photographs on their Facebook pages. At other stations, they could share a music playlist on Spotify with their social-network contacts, send a Tweet or indicate they “liked” a particular program.

    In 2012, festival-goers made 250,000 “Live Clicks” (or reads) at one of the Live Click stations, and posted 20,000 photos. It’s unclear whether this year’s visitors matched or exceeded that usage, as Bonnaroo’s organizers did not respond to a request for details regarding the 2013 event.

     
  • Editing Team 10:17 on July 12, 2013 Permalink | Reply
    Tags: Facebook, , , ,   

    Australian Music Festival Ditches Paper Wristbands for RFID Microchips 

    Splendour-In-The-Grass-2013-RFID-blog

    Last week, Splendour In The Grass announced that they’ll be ditching the standard paper festival wristband this year and opt for RFID wireless identification microchips.

    With these chips, customers can easily access to the festival and also connect to social media, enabling festivalgoers to check in and update their Facebook accounts if they choose to opt in.

    Music streaming service Deezer will also be giving each RFID user the opportunity to relive their Splendour experience by emailing customized playlists based around the artists they saw each day, based on the stages they checked in to.

    If the RFID chipping is successful, we’re set to see a totally new way of wristbanding for Aussie festivals.

     
  • Editing Team 16:45 on October 13, 2012 Permalink | Reply
    Tags: Facebook, , , ,   

    NFC-equipped Book Provides Readers Additional Information 

    book-NFC-tag-rfid-blogElektor International Media is a Dutch publishing company that produces 30 to 40 electronic and paper books each year, which describe the use of technology. This year, the company is releasing a book that actually uses some of these technologies — namely NFC RFID.

    The book Catch the Sun is about hot-air ballooning. It is incorporated with NFC tags on the cover and some of its pages. Users can tap each tag with an NFC-enabled mobile phone or tablet and they will be directed to an Elektor-hosted website, so that they can learn more about a particular topic. Those who buy the book can even personalize it by using the phone or tablet to encode two of its tags, to add new data for others to view.

    Han Nabben is the author of the book. He’s also the senior director of integrated global marketing and communications at NXP Semiconductors. Nabben approached Wisse Hettinga, Elektor’s editor-in-chief, with an idea for a book about one of his favorite hobbies — ballooning — while incorporating NFC technology. “He was looking at what he does for business and pleasure, and how he could combine them,” Hettinga says.

    All together 8 NFC tags are used in the book. A tag affixed to the cover provides a link to a web page where users can download the book’s title song to their NFC-enabled phone or tablet. Five tags on the inside pages direct a user’s phone or tablet to a page on a website that provides additional information, pictures, or videos about ballooning; they also enables users to share the book with others via a social-media network, such as Facebook. And on the back cover are two tags that users can encode with their own information, such as a birthday greeting for a recipient of the book, information about their own ballooning experiences, or a link to another website of interest.

    The book can be ordered at the Catch the Sun website, priced at €45 ($57.50). A minimal amount of that cost, Hettinga notes, is related to the NFC technology.

     
  • Editing Team 15:13 on August 28, 2012 Permalink | Reply
    Tags: Facebook, , ,   

    RFID Tracking Technology Gives You a Scarier HALLOWEEN 

    The-Nest-Haunted-House-tracking-technology-Facebook-rfid-blogArizona’s largest haunted house, The Nest, has unveiled plans for its 2012 Halloween season that it is going to make fear more personal by integrating Facebook Connect and RFID tracking technologies, allowing thrill seekers to experience fear like never before.

    “By integrating Facebook Connect and RFID tracking, we are taking the entire haunted house experience to a new level and redefining this industry,” said Steve Kopelman, producer of The Nest. “Every year we improve the haunt and bring it to the next level. This year, however, we simply redefined the experience.”

    The Nest worked with Brightline Interactive, a leader in creative and digital activations, and with FISH Technology, known for creating the world’s most interactive technology systems for experiential environments. With the integration of RFID tracking technology, the new sensor system at The Nest can automatically follow guests through the haunt, personalizing the experience as they walk from room to room.

    “This is a big deal,” added Kopelman. “It’s the greatest innovation in the history of the entertainment and amusement parks utilizing social media, RFID and digital experiences. The Nest is the first in the world to debut this level of technology integration and as we raise the bar for the entire industry, we once again set ourselves apart from the rest.”

    The Nest has been in Phoenix, Arizona, for six years now, with more than 50,000 square feet. It has been named the “Spookiest Place in America” by ABC News and Good Morning America.

    The Nest will open on September 28th, 2012. Visitors will have to make their way through a horrifying maze of connecting sections, including Bleak – a terrifying, dark labyrinth that defines claustrophobia, followed by Mirror Maze, Turmoil 3D – a three-dimensional experience, and culminating with a walk through the horrific rooms of The Nest – where Jacob Kell, the serial killer upon whom the attraction is based, will wait with personalized greetings.

    “As guests walk through The Nest, they will see and hear their name, see their photos, receive messages and a few more terrifying surprises. We are truly creating their worst nightmare.” added Kopelman.

    General admission is $25.00, with VIP admission available at $40.00 and includes front-of-line-privileges as well as two times through the attraction in a single night.

     
  • Editing Team 15:52 on August 8, 2012 Permalink | Reply
    Tags: , Facebook,   

    Cadbury Offers RFID-Enabled Social-Media Sharing on Facebook during Summer Olympics 

    Cadbury-Facebook-2012Olympics-rfid-blogWhile athletes are trying to perform the best of themselves at the 2012 London Summer Games, visitors can share their experiences via RFID-enabled social-media sharing at Cadbury House in Hyde Park.

    There, confectionary company Cadbury is providing visitors with a tour of its chocolate-making history. At the same time, visitors can link photographs of their visit with friends and family on their Facebook account, by means of a hands-free passive ultrahigh-frequency (UHF) RFID system created by Dwinq, a social-media technology company based in Massachusetts.

    Cadbury House is a large, purple, inflatable structure. As visitors enter Cadbury House, they can check in by placing their RFID badges next to a Facebook check-in station.

    Since the 2012 Games began on July 27, Cadbury House has been receiving approximately 3,500 visitors daily. Guests come to view a museum-like exhibit of Cadbury’s history, sample the company’s confections, learn how chocolate is produced, play interactive games and share details about the visit with their Facebook friends, via RFID activation points.

    What makes Dwing’s RFID solution different from most RFID-enabled social-media technologies is that it allows users to send pictures and updates to their Facebook page without having to tap a card against a reader.

    Before entering Cadbury House, a visitor is offered an ID badge which contains an EPC Gen 2 passive UHF RFID tag. The badge is worn around a person’s neck on a lanyard. The visitor then register his/her Facebook account information, which is linked to the ID number encoded to the badge’s RFID tag in Dwing’s software, explains Patrick Sweeney II, Dwinq’s president and CEO. Upon entering the exhibit area, the guest can then check in by placing the badge next to a “check-in spot” with a ThingMagic reader built behind it. A reader is installed in each area to capture every tag’s ID number.

    “From the deliciousness of the Joyville Tasting zone experience to the magic of the Chocolatrium,” Sonia Carter, the head of Kraft Foods UK’s digital division says, “We wanted to give visitors the opportunity to share the joy and magic of the experience with friends and family, there and then.”

     
  • Editing Team 12:42 on July 12, 2012 Permalink | Reply
    Tags: Facebook, LifeSynk,   

    Users Share Real-life Experience in Facebook via RFID 

    socialmedia-LifeSynk-Facebook-rfid-blogThe Social Media World Forum Europe held in London had carried out to integrate the RFID social media platform, LifeSynk, and had demonstrated on Facebook or other social network how brands could get people to share physical and point-of-sale experiences.

    LifeSynk works through the user’s social media network connection to an RFID account. Every time when a customer swipes his/her LifeSynk card in some activity fields such as stadiums, theatres, stores or cinemas, they may get reward discounts or loyalty points. Brands can also use LifeSynk to conduct online conversations, focusing them to drive foot traffic and generate measurable return on investment.

    Users are available to detect all the sales promotion by using LIfeSynk, thus allowing brands an effective platform to promote their campaigns. The RFID solution generates access to analytics showing locations, who swiped what, how many times, demographics, thereby allowing businesses to track the number of customers drawn to the venue via the sharing and word-of-mouth of their friends.

    At the Social Media World Forum held on March 27-28, 2012, in London’s Olympia, the delegates were able to choose their RFID cards. “Like terminal” was placed in each side of the audience, and delegates could show whether they enjoyed the talk by swiping their cards, and share this together with the fact that they are at SMWF, Facebook or Twitter.

     
  • Editing Team 11:46 on July 11, 2012 Permalink | Reply
    Tags: Facebook, , ,   

    Theme park connects visitors to Facebook with NFC 

    walibi-nfc-bracelet-facebook-rfid-blogNFC social networking specialist Getyoo has developed a contactless system that allows theme park visitors to post real-time Facebook ‘likes’ for rides they enjoy.

    Visitors register over the web ahead of their visit, and then pick up a Walibi Connect NFC bracelet when they arrive at the Walibi amusement park in Belgium. They can then tap the bracelets against “totems” placed near eight attractions to instantly post a message to their Facebook accounts.

    Operator Walibi estimates that with each visitor having an average 240 friends and logging five Walibi Connect ‘likes’ during their visit, the park’s message could potentially reach hundreds of thousands of contacts.

     
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