Tagged: e-commerce RSS

  • Tao Wang 16:32 on June 14, 2010 Permalink | Reply
    Tags: e-commerce, iPhone 4G, ,   

    RFID application on iPhone4G 

    Since 2005, iphone does not carry the RFID function itself, while some third-party developers tried to introduce RFID product which support iphone. Companies such as Visa jointly with mobile payment company DeviceFidelity developed a special iPhone case In2Pay, which enable iPhone 3G and iPhone 3GS users use the iPhone as a credit card without having to carry wallet. In2Pay iphone case fully compatible with all major payment networks and with financial institution adopted NFC (13.56MHz) and ISO 14443 specifications.

    But after launching iPhone 4G, there has been filed a patent by Apple for RFID antenna which will enable iPhone users to shop using the handset, products like In2Pay may become an unnecessary invention. Furthermore, iphone 4G with RFID functionality and accompanied by a variety of application may really change our social interaction.

    Like iTravel, a travel check-in application which possible launch in iphone 4G, not just allows users to search and book flight directly in the phone, but also can share user’s travel information to any phone contact. Apple’s iTravel is base on NFC to allow user simplify their check-in processes.

     
  • n.wang 21:13 on April 8, 2010 Permalink | Reply
    Tags: e-commerce, , , , , Shanghai Expo   

    RFID, the Future E-Wallet. 

    Last month, China Mobile announced a 39.8 billion acquisition of 20% stake in Shanghai Pudong Development Bank, and according to the strategic cooperation memorandum between them, both parties intend to jointly develop mobile financial services and mobile e-commerce.While one month before, the February 6, China Mobile launched a new mobile payment. Beijing Mobile’s customers only need to exchange their local phone card to a RFID-SIM card, and top-up the E-wallet binding with that SIM card, then they can checkout in some supermarkets by their mobile phones.

    Mobile payment is just a basis for RFID applications; RFID will support the whole network throughout the property industry from the illusory concept to practical application.

    The RFID-SIM card launched by China Mobile is similar to Beijing bus card. This card can record mobile’s E-wallet balance through the internal integration of RFID chips, and exchange the card spending data. While mobile payment POS machine is the RFID reader, the RFID chip in the consumer’ phone is the tag. In fact, the bus card also has built-in RFID chip, but the difference is that the mobile E-wallet can achieve the wireless recharge and remote settlement through the mobile operators and banks work, so that all the processes available from pop-up to consumption can be completed by just a mobile phone.

    Think about this, during Shanghai Expo 2010, we can take a mobile phone with RFID-SIM card to Starbucks or McDonald’s to enjoy the breakfast by swiping our mobile, and then buy the metro ticket by swiping the phone to Expo Zone. Also, the ticket information for entering the Zone has already input into the RFID chip, we just need swipe the phone again to validate. If you feel hungry or thirsty, don’t worry, you can buy the drinks through Auto-Vending machines paying by your phone. That is the mobile phone payment function, and it is just a basic application of RFID technology.

    In fact, RFID in China is not a “new thing”. Currently RFID-tech has been used in many fields. For example, the Beijing Capital International Airport Terminal III has the world’s most advanced baggage conveyor system. This system can sort and send more than 19,000 baggages per hour, with the speed of 11 meters per second high-speed transmission. Each piece of luggage can be accurately transmitted from check-in counter to the aircraft on the apron in less than 25 minutes. The system installs the RFID tagged luggage into the pallet trucks, and begins real-time monitoring. Before the pallet trucks quickly bear in with the right boarding gate, passengers and baggage destination information has been pre-write into RFID tags in an instant.

    Along with the propulsion of the process of enterprise normalization in China, RFID technology will gradually extend to wider areas, and the cost of RFID will decrease gradually with the applications promotion and market expansion.

     
    • Paulius 22:04 on April 9, 2010 Permalink

      hi, do you have an idea who manufatures RFID SIM cards? Thanks. paulius

    • n.wang 00:12 on April 13, 2010 Permalink

      Hi Paulius, you can contact Derek from our editor team by derek.du@td-rfid.com . He is working for TRUSDO RFID.

  • Rui Wang 01:38 on March 18, 2010 Permalink | Reply
    Tags: , e-commerce, , Shenzhen   

    Mobile Wallet 

    Shenzhen, a fishing village next to Hong Kong about 30 years ago, is now become one of few mega-cities in mainland China. This city’s rapid development has reflects the success of China’s economic strategy since 1980s. Shenzhen has being well-known for its electronics manufacturing, and now the local government decide to build itself into a innovation-oriented city, and strive to become the first Chinese e-commerce model city.

    On 15th of March, China Mobile’s Shenzhen branch officially announced that it will launch a trial of new mobile e-commerce service base on RFID technology. This is an enhance service of earlier application of the “Mobile Wallet”, the service will fully covered on transportation, consumption and enterprise businesses.

    To enjoy the service, citizens need to go to one of China Mobile’s high street shop, change their old SIM-card to a RFID-SIM card which they can stay with their original phone number, the mobile phone then can be use as a bank card. From now on, citizens can take a bus or underground with just lightly brush their mobile phone on a reader instead to buy the ticket. They can use mobile phone to buy cinema ticket, to pay their bill at restaurant, to sign their attendance at company front door etc…

    If China Mobile can runs this new project successfully, that will greatly promote the share of RFID industry in Chinese market, while the citizens will benefit from an efficient life.

     
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