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  • Editing Team 11:48 on July 10, 2013 Permalink | Reply
    Tags: , digital, , ,   

    Google Runs NFC-based Digital Advertising Campaign in Australian Airports 

    Google-Australian-airports-NFC-digital-advertising-rfid-blogGoogle is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play Video ads on giant screens.

    Travellers visiting Sydney, Melbourne and Brisbane airports can interact with Google Play content by tapping an NFC tag or scanning a QR code featured on 39 digital advertising panels managed by out-of-home media company Ooh! Media. Android phone users can also download selected books, movies, music, magazines or apps directly to their phone using Ooh’s free airport Wi-Fi.

    “The Google Play campaign is Ooh’s most unique use of NFC, QR and Red Crystal technology to allow consumers to control a screen without needing to download an app,” says Warwick Denby, group director of business strategy at Ooh!. “They can select the content they want displayed on the big advertising screens and then download movies, magazines, books, music or games from the Google Play Store immediately to their Android device.”

    “This campaign is a real example of how the traditional billboard and technology can work together to gain a deeper connection between a brand and individual. It demonstrates how well online and digital billboards work together, and how smartphones can drive engagement and enable consumers to connect and transact with the brand online — immediately.

     
  • Editing Team 15:20 on February 26, 2013 Permalink | Reply
    Tags: , , digital, , , , , , remote control, , , , , , , , ,   

    List of NFC Products 

    NFC has long been tied with mobile payments. However, the mobile payments trend has been slow to take off. In fact, paying for items with one’s phone seems to be the least common use for the close-range connectivity technology right now, at least based on gadgets unveiled at the CES (Consumer Electronics Show).

    Basically, all products using NFC shown at the CES employed the technology in one of the two ways: To set up a sort of digital connection between a mobile device and another gadget, or as a way to share information between products with just a tap.

    Here are some products that use NFC (not all of these were announced at CES):

    Virtual press kits and business cards — Various companies use NFC as a fast way to share their contact information and press releases. To access the information, people just need to tap their NFC-enabled phone to the item, typically a wristband or business card. Samsung, for example, handed NFC-enabled wristbands to all attendees at its press conference. Sharp also gave out business cards embedded with its press release.

    Information points such as posters — Caesars Entertainment, owner of eight hotels and casinos in Las Vegas, installed more than 4,500 interactive Samsung TecTiles in its resorts. Anyone with an NFC-enabled device will be able to tap the various TecTiles for information such as show times, restaurant menus, and ticket purchases.

    Speakers — Many new speakers use NFC to pair with a smartphone, yet the music is not actually streamed to the system via NFC but is shared through Bluetooth. Samsung and Sony are two notable companies with NFC speakers.

    Headphones — The function is much like wireless speakers. Users tap their phone to the headphones to allow pairing for the transfer of music. Sony also makes these headphones.

    Boomboxes and other music players — Sony, again.

    Cameras — At least two cameras introduced at CES included NFC capabilities: the Panasonic Lumix ZS30 and the Panasonic Lumix TS5. Along with built-in Wi-Fi, the cameras should enable “the widest range of remote shooting options, remote viewing, and instant sharing on social networks.”

    TVs — LG and Sony were two big companies showing off NFC-enabled TVs at CES. Like with audio devices, NFC is used to pair a phone to the TV by tapping the two together.

    Remote controls — Users tap their phones to their remote instead of their TV to pair the device to the television. Sony is one company doing this.

    Appliances — LG showcased a number of washers, dryers, ovens, refrigerators, and vacuums with NFC technology. After pairing the appliance with a phone, users can program their products from afar, such as turning on a washing machine while still in the office.

    Smart kitchen items — Panasonic has made an NFC-enabled rice cooker and a steam microwave oven. Users can search for recipes and program cooking instructions using their smartphones.

    Computers — HP has announced the SpectreOne all-in-one desktop PC in last September, which incorporates NFC technology. Via a sensor built into the base of the unit, users can log into the SpectreOne or transfer files to it by simply swiping a smartphone or another device equipped with NFC. HP’s Envy 14 Spectre ultrabook also includes NFC, as does Sony’s Vaio Tap 20 mobile desktop PC.

    Smart meters for utility companies — Landis+Gyr in late 2011 said it was working with NXP Semiconductor on energy management products with integrated NFC.

    Digital bubble gum machine — Last July, digital advertising agency Razorfish developed a high-tech prototype version of the gun ball machine, which allows users to download digital content like apps and movies to their NFC-enabled phone for a small fee.

    Heart monitor — A joint venture called Impak Health has developed the RhythmTrak heart monitor. The product can track certain heart-related data, which can then be downloaded or sent to a clinician by placing it next to an NFC-enabled phone.

    Wii U — It’s not really clear how NFC will be used in this Nintendo console, but it may allow users to do things like add new characters to games.

    Cars — An NFC-enabled smartphone will be able to unlock Hyundai cars by 2015.

     
  • Editing Team 08:48 on October 13, 2012 Permalink | Reply
    Tags: digital, , ,   

    Ingestible RFID Digital Pills Get a Bright Future 

    ingestible-digital-pills-healthcare-medicine-device-RFID-blogUS Food and Drug Administration (FDA) has approved the first ingestible devices — some drugs embedding with digestible microchips to tell doctors whether a patient is taking their medications as prescribed. To some, this signifies the beginning of an era in digital medicine.

    “About half of all people don’t take medications like they’re supposed to,” says Eric Topol, director of the Scripps Translational Science Institute in La Jolla, California. “This device could be a solution to that problem, so that doctors can know when to rev up a patient’s medication adherence.” Topol is not affiliated with the company that manufactures the device, Proteus Digital Health in Redwood City, California, but he embraces the sensor’s futuristic appeal, saying, “It’s like big brother watching you take your medicine.”

    The sand-particle-sized sensor is made up of a mini silicon chip containing small amounts of magnesium and copper. When it is swallowed, a slight voltage will be generated in response to digestive juices, conveying a signal to the surface of a person’s skin. A patch on the skin then relays the information to a healthcare-provider’s mobile phone.

    So far, the FDA and the analogous regulatory agency in Europe have only approved the device based on studies showing its safety and efficacy when implanted in placebo pills. Proteus hopes to have the device approved within other drugs in the near future. George Savage, co-founder and chief medical officer at the company, says medicines that must be taken for years — such as those for drug resistant tuberculosis, diabetes, and for the elderly with chronic diseases — are top candidates.

    “The point is not for doctors to castigate people, but to understand how people are responding to their treatments,” Savage says, “This way doctors can prescribe a different dose or a different medicine if they learn that it’s not being taken appropriately.”

    Some people think that digital medical devices will provide alternatives to doctor visits, blood tests, MRIs and CAT scans. There may be other gadgets, such as implantable devices that wirelessly inject drugs at pre-specified times, and sensors that deliver a person’s electrocardiogram to their smartphone.

    In his book The Creative Destruction of Medicine, published in January, Topol says that the 2010s will be known as the era of digital medical devices. “There are so many of these new technologies coming along,” Topol says, “it’s going to be a new frontier for rendering care.”

     
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