Nokia’ fight on hands, NFC Smart phones
Anssi Vanjoki, Nokia’s new executive vice president, has announced that it will incorporate NFC into all new smart phones next year. The world’s largest mobile phone maker just lowered its 2010 earnings outlook in June, and integrated its own smart phone sector and Ovi service, with a view to developing a competing smart phone against Apple and Blackberry.
“we have a fight on our hands,” The new vice president Anssi Vanjoki wrote. “The first battle is to bring you products and services you will want to own and use, to inspire you to create and do new things in this ever-changing digital world. I’m ready to take this challenge on, and so is the entire Nokia team.”
Maybe for Mr.Anssi Vanjoki, to incorporate NFC into smart phones would be his first battle. According to the statistics from market research firm IDC, Nokia sold 67.7 million smart phones by last year, almost double the number of RIM did (3450 million). Therefore, once a significant number of handsets have NFC then the technology will take off, and by the time Apple and others gets round to embedding NFC into their mobile device, Nokia will be a technology leader again.
In China, Although the Chinese Ministry of Industry and Information has not decided yet a national mobile payment standard between 2.4G and 13.56MHz, but with the tendency of the three major carriers have adopted the NFC standard, market prospects became clear. Now with the Nokia’ new smart phone policy, it can be said, NFC almost won the standards battle.

Recently, China Mobile formally Suspend RF-SIM mobile phone payment project (Mobile Wallet), the project will not be restart within two years for a conservative estimate. This result is a direct contest between China Mobile and China Unionpay, the only domestic credit card organization in China, which they support RF-SIM and NFC (Near Field Communication) separately.
ETC (electronic toll collection) RFID system is a better solution for urban traffic congested problems. China operated ETC RFID system for trial since 2004 at Chinese south-eastern coastal areas, despite a marked effect to solve congestion; the system did not receive widespread coverage. For the car owners to enjoy an express ETC RFID service, they need to pay 450 Chinese Yuan (about 70 US Dollars) to buy a RFID car tag, which is the reason they would rather choose to waiting in a long queue to pay by cash.
Just over a month’s time, a series of campus massacre against children suddenly become the most focus of attention in China. How can we protect our children? This is a big question mark in all parent’ mind, after all, children are everything to us. My answer is to use technology to improve the protection of the children, hope that more and more companies find a better solution via RFID or other related technologies to archive that.
China’s fast-food industry grows rapidly. China now has more than 150 fast-food chain companies, and 3-4 million fast-food stores nationwide. Founded in 1987, the China Cuisine Association is a national restaurant industry association, which enacted numbers of national food industry standards that commissioned by the government. Recently, NEC (China) Ltd. and China Cuisine Association reached an agreement in Beijing that to build a RFID Cold Chain System, to ensure the safety of fast food in Chinese market.
From Chinese Premier Wen Jiabao’s visit to Wuxi “Internet of things” Technology Park at August 2009, to “speed up the Internet of things technology development in China” writes into the annual government report by March 2010. The concept of “Internet of Things” has never been taken so seriously like today in China.
Elin 11:30 on June 29, 2010 Permalink
Oh, so China Mobile has officially stated that they will not commercialize their mobile payment service based on RFID?