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  • Editing Team 16:23 on January 28, 2013 Permalink | Reply
    Tags: children, , , , ,   

    Disney Introduces MyMagic+ RFID Bracelets to Enhance Visitor Experience 

    Disney-MyMagic+-bracelet-enhance-visitor-experience-rfid-blogThe Walt Disney Company has announced the MyMagic+ program, an RFID-enabled system that lets visitors interact with (and pay for) nearly anything in the Disney village. The program will roll out this spring.

    The system combines an interactive website and mobile app with an all-purpose electronic bracelet that acts as a guest’s room key, theme-park ticket and payment account. The bracelet, which is called MagicBands, will also track which rides visitors use, which characters they interact with, where they go and what they buy within the park.

    The program will also transform Disney World into a more personalized, interactive experience, the company says. For instance, employees playing Disney characters will be able to greet children by name, using sensors that read information from their bracelets. The same holds true for the robotic characters, meaning a talking parrot or pirate could address your child by name.

    Privacy, of course, is a big question, and it’s especially relevant where so many children are concerned. But RFID technology is hardly new to the travel industry. The company said in its announcement that MyMagic+ is meant simply to enhance the visitor experience in a whole host of ways, including allowing guests to bypass long lines by signing up for rides before they leave their hotels.

  • Derek Du 18:54 on May 17, 2010 Permalink | Reply
    Tags: children, , , , ,   

    Use technology to protect children 

    RFID-BLOG-Children safetyJust over a month’s time, a series of campus massacre against children suddenly become the most focus of attention in China. How can we protect our children? This is a big question mark in all parent’ mind, after all, children are everything to us. My answer is to use technology to improve the protection of the children, hope that more and more companies find a better solution via RFID or other related technologies to archive that.

    Give an example here, Abilia experience center, the children’s professional experience center from the Shanghai World Expo which selected 25 representative future careers for 7-15 years old children to experience growth in the fun. As the area of Abilia experience center reach 4,200 square meters and parents cannot follow their child to enter, so the RFID technology has introduced in order to track children’s location within Abilia center. Each child will wear an RFID bracelet on their hand at the entrance, and each child’s RFID bracelet has a matching bracelet also distributed to the child’s parents. The RFID readers across whole center can read the children’ RFID bracelets and track their location; the parents can also obtain the specific location of their children by scan their bracelet in front of RFID kiosk just outside the entrance.

    Actually, such technology has being used by “BabyBoss professional experience city” in Taiwan two years ago. Our children will be more effective protected by more application of such technology.

  • Derek Du 18:05 on July 11, 2009 Permalink | Reply
    Tags: children, ,   

    RFID Children Safety Network 

    RFID_Child_safetyIn 2007, after 3 years old British girl Madeleine McCann was missing in Portugal, the UK media evoked a discussion on how to protect the children’s safety. A numbers of mobile network operators also started providing some new services, such as Kids OK mobile phone tracking, i-Kids and Teddy – fone to enable parents to track their children by mobile phone through GPRS. At the same time, the application of RFID technology on children’s safety has been introduced by several companies. However, due to high prices and limited scope of application, it has not been widely used.

    At Far East, as a result of increasing crimes, the RFID technology in the field of children’s safety has been recognized and applied.

    In South Korea, Daejeon known as “technology city”, started a project called “safety net for children” in 2008. The project was about to embed a RFID tag at each student’s school bag from 10 selected schools in Daejeon. A RFID reader is provided at every school gate. When students are in and out of school, the automatic cognitive process will send parents a SMS.  Then parents will be able to know their child is in the school or on the way home. Similarly, at a Japanese city Osaka, the Department of Education chose a school as an example: the students’ school bags were embedded with RFID tags , so that their parents can track them in and out of school.

    In China, there is no action yet from the government to promote RFID technology on children’s safety issue, but the author believes there will be a very large market for RFID technology on children’s safety in China. The reasons are:

    1_ Base on China’s 1.3 billion populations, the number of school students is high. According to 2003 survey, there are 425,800 primary schools in China, and 15 million school-age children.

    2_Due to the unbalanced economic development in China, the public security level is “less than satisfactory”. In May 2007, a program called “social visibility” (Phoenix Satellite Television) reported 20 million children went missing in China every year ,and 60 million children have not been found yet.

    3_Since one-child policy started in China, it has been 30 years. It resulted that most of the school-age children is the only child in family, and more likely is that student’s parents are also the only child from their families, which means that this child is the hope of three families. In these families, it is believed that children’s safety is always the first priority, and parents would not mind to pay anything for their children’s safety.

    4_ Telecommunications industry is well developed in China. The SMS cost can be as much cheaper as possible.

    However, popularizing a technology is a long process. The only shortcut might be obtaining the support from government. For example, in the United States, it is required that the production of all children’s products (specifically refers to all products for children under the age of 13) and its package must be embedded a permanent “track label” from 14th August, 2009 (Chapter 103, “Consumer Product Safety Improvement Act”). This is an good example and indicate that governments have been aware that RFID technology in the field of children’s safety can play a more important role.

    Perhaps one day when the Chinese Government promulgates the similar rule for children’s safety, it is a signal for a rapid development of RFID technology in China.

    For all RFID companies, however, they cannot just wait for the signal.

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