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  • Editing Team 16:13 on August 29, 2013 Permalink | Reply
    Tags: apparel,   

    American Apparel Rolls out RFID System in store 


    American Apparel is using RFID technology to improve inventory accuracy and on-shelf availability.

    With Senitron system, the retailer can improve in-store visibility and security. In addition, by eliminating manual cycle counting, in-store staff can concentrate on customer service and sales-related activities, according to system provider Impinj.

    “The Senitron solution delivers on the dream of hands-free, full-time inventory visibility,” said Stacey Shulman, CTO of American Apparel. “We get accuracy levels that meet or exceed handheld readers, in real-time and with less work.”

    After six months of testing, the retailer has begun rolling out the system, which uses fixed RFID antennas mounted among a store’s ceiling track lights.

    The readers included in the system transfer information from tags into a database that provides real-time, full-store RFID coverage, including detailed tag location, 24 hours a day.

    The system helped both staff and customers to easily locate merchandise and thereby uncover a substantial number of missing items.

    American Apparel plans to deploy the RFID solution in all North American stores.

  • Editing Team 17:59 on February 18, 2013 Permalink | Reply
    Tags: apparel,   

    Burberry Provides “Smart Personalization” Experience with RFID Chips 

    Burberry-smart-personalization-chip-RFID-blogThe British top brand Burberry is embedding RFID chips that will unlock bespoke content in order to entice consumers to pre-order bags and coats from its new season, immediately after they are shown at the London Fashion Week show on Monday.

    The chips will activate short films to bring the product in question to life, telling the story of its creation, from sketches to runway edits. They will also show video of the customer’s name being engraved on metal nameplates that are stitched into the lining of the coats and bags.

    For consumers in London who are able to visit the brand’s digitally integrated Regent Street flagship store, the same RFID chips will prompt the videos to appear on its large-scale mirrors, which turn into screens.

    While this “Smart Personalization” concept demonstrates how technology can benefit Burberry shoppers, the brand also has plans to connect with its broader fanbase using social media. On the day after the show, Burberry will invite followers to tweet with the hashtag #madefor, so they can receive personalized images of their own bespoke nameplate, for example.

  • Editing Team 09:06 on November 6, 2012 Permalink | Reply
    Tags: , apparel, ,   

    American Apparel Reduces Inventory Shrinkage with RFID and Analytics 

    American-Apparel-inventory-shrinkage-RFID-blogA 10-store region of American Apparel locations use item-level RFID, advanced video analytics solutions and process improvements to greatly reduce inventory shrinkage and increase productivity number. These tools are parts of the efforts by the retailer to improve conversion rates and labor productivity.

    The stores in this region had strong customer traffic, but also had high shrink numbers. Later the retailer discovered that the problems resulted primarily from employee productivity and inventory issues.

    American Apparel had been an early adopter in the current resurgence of item-level RFID technology. The retailer has been expanding its use of RFID, from 5 stores when it began its deployment 4 years ago, to 150 stores now. As usage has expanded, the retailer’s understanding of the technology’s potential has also grown.

    “Originally the main focus was sales floor replenishment, which is how many retailers are using RFID technology,” says Stacey Shulman, American Apparel CTO. “Then our focus changed to inventory control and accuracy, and we’ve seen staggering improvements in our strengths there, along with improvements in sales. We’ve also seen shrink numbers drop on average by 55%, in some cases by 75%.”

    The combination of customer analytics technology, RFID implementations and improvements in store management and processes created a remarkable turnaround in the 10-store region. “We took a more holistic approach and focused on accountability, and we were also able to measure things that we could hold people accountable for,” says Shulman. “We reduced shrink by 75% in this region, and today it’s one of the best-performing regions in the chain.”

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