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  • Editing Team 17:02 on August 20, 2013 Permalink | Reply
    Tags: advertising,   

    Touchscreen Tabletop Displays Add NFC for Better Advertising 

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    Display Points, a new range of touchscreen tabletop displays designed for the restaurant trade, use NFC technology to enable advertisers to target restaurant-goers with interactive advertising and loyalty offers, all uploaded to the screens wirelessly.

    “These new features greatly increase visibility range and enhance the viewer experience while sitting at the table,” says Dave Hazzard, developer International Display Advertising (IDA)’s president.

    The 7-inch and 10-inch Display Points have an 85 degree viewing angle, a 600 by 1280 touchscreen and are cordless and rechargeable with a 15 hour battery life.

    The NFC-enabled Display Points will roll-out later this year in selected US markets and in South Africa.

     
  • Editing Team 12:34 on August 5, 2013 Permalink | Reply
    Tags: advertising,   

    iCashTV Uses NFC to Promote Customer Experience 

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    iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US.

    The NFC tags will be located next to teller windows at hundreds of locations in New York, New Jersey, Boston, Chicago, Atlanta, Denver, Los Angeles, Milwaukee, Minneapolis, Raleigh-Durham and San Diego.

    Customers who view a video on an iCashTV screen while visiting a check cashing office will be prompted to either tap the NFC tag or snap a QR code on the mTag decal affixed to teller windows to download content from brands, including music, videos, mobile apps, promotions, coupons, maps, tips and store-specific offers and information.

     
  • Editing Team 11:48 on July 10, 2013 Permalink | Reply
    Tags: advertising, , , ,   

    Google Runs NFC-based Digital Advertising Campaign in Australian Airports 

    Google-Australian-airports-NFC-digital-advertising-rfid-blogGoogle is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play Video ads on giant screens.

    Travellers visiting Sydney, Melbourne and Brisbane airports can interact with Google Play content by tapping an NFC tag or scanning a QR code featured on 39 digital advertising panels managed by out-of-home media company Ooh! Media. Android phone users can also download selected books, movies, music, magazines or apps directly to their phone using Ooh’s free airport Wi-Fi.

    “The Google Play campaign is Ooh’s most unique use of NFC, QR and Red Crystal technology to allow consumers to control a screen without needing to download an app,” says Warwick Denby, group director of business strategy at Ooh!. “They can select the content they want displayed on the big advertising screens and then download movies, magazines, books, music or games from the Google Play Store immediately to their Android device.”

    “This campaign is a real example of how the traditional billboard and technology can work together to gain a deeper connection between a brand and individual. It demonstrates how well online and digital billboards work together, and how smartphones can drive engagement and enable consumers to connect and transact with the brand online — immediately.

     
  • Editing Team 15:51 on February 28, 2013 Permalink | Reply
    Tags: advertising, , ,   

    Think & Go Adds NFC to Video Screen 

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    Think & Go NFC has launched Dynamic NFC-Screen, a combined video display and smart poster that enables consumers to interact with promotional and informational videos.

    The display includes a series of dynamically changeable NFC tags, with which marketers can enable consumers to use NFC phones to collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket.

    The patent-pending Dynamic NFC-Screen contains a matrix of dynamic NFC tags that are driven by the same computer that provides the video content. The number of tags that can be included depends on the size of the screen.

    “Because the communication is bidirectional, screens can track what’s happening (who is doing what, when and where), there’s no need for 3G or Wi-Fi to exchange data between screen and the user and the screen delivers big data back to a dashboard.” says Think & Go.

    Coupons could be hidden in interactive games or questionnaires and can also become dynamic, changing value with time or according to the profile of the individual consumer, Think & Go suggests. Consumers could also use the technology to navigate through a product catalogue and directly order products that are presented.

    The technology was shown at the Mobile World Congress in Barcelona. A small number of Dynamic NFC-Screens will be available in Q2 2013 with production quantities planned for Q4 2013.

     
  • Editing Team 17:28 on August 22, 2012 Permalink | Reply
    Tags: advertising, link, , ,   

    OKSU Can Print Photos with Link to Webpage via NFC 

    OKSU is a digital printer designed by Alex Zhulin, which produces physical connections to what you see online. It was developed as a senior project for the British Higher School of Art & Design in Moscow.

    This mini machine can print off any photo, recipe, or article you wish from the Internet, but it promises to offer much more than just printing services. When you print anything out on the OKSU printer, simply placing it on top of the printer again will re-open the particular webpage on your laptop, phone, or tablet.

    For example, if you print out a photo of your favorite album and embed a link to the music in the image, when you drop the printed version on top of the OKSU, your NFC-enabled device will automatically start to play it. Just like a magic.

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    Of course it’s not. Such a thing is made possible because the paper which OKSU prints on has an NFC (Near-field Communication) chip embedded in it. Thus, any device that can read from the chip can instantly open whatever link is embedded.

    What may disappoint you is that OKSU wouldn’t work with normal sheets of paper. Instead, you would have to invest in packs of Z-ink (zero ink) paper and they would also have to be a new range of Z-ink sheets that include the necessary NFC chip. But the good news is that this kind of paper has built-in color pigments, which means no ink cartridges are needed.

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    Most websites have their own phones apps now and many posters use QR codes to open up webpages, but this printer requires no scanning. It’s instant. It also helps that there are growing number of applications for these NFC cards, such as giving away music samples at gigs, adverts in magazines linking to the iPad version, or even a new type of business card that links to your website!

    Sadly this printer is only a concept at the moment, so there’s no word yet on pricing or when it would be available, but the overwhelming interest thus far has given Alex Zhulin the incentive to move forward with the project. As long as the printer and the Z-ink paper aren’t too expensive, this little gadget could hit the market.

     
  • Editing Team 15:40 on August 21, 2012 Permalink | Reply
    Tags: advertising, investment, ,   

    Sydney Angels Invest in NFC Mobile Advertising Startup Tapit 

    Australia-Sydney-Angels-invest-NFC-Mobile-Advertising-Tapit-rfid-blogTapit is a new mobile advertising startup founded in March, 2011. Users can share content and deliver simply by tapping an NFC-enabled phone anywhere the Tapit logo can be found.

    The company has now raised a seed funding round from Sydney Angels, with just 22 days from the pitch until the round was subscribed for. This is the fastest investment to date for Sydney Angels, the not-for-profit membership organization for angels which typically invests in Sydney-based startups.

    These days, when talking about NFC, they think about mobile payments and mobile wallets, as it is a new way to enable purchases at point-of-sale. However, that’s only one of the many possible use cases for the technology. It can also support things like sharing files and media between devices, advertising, ticketless transactions and more.

    Tapit’s idea, however, is to use NFC in marketing campaigns by working with agencies, brands, handset manufacturers and carriers. Its marketing services include mobile commerce, coupon distribution, ticketing, surveys and reviews, content delivery, competitions and social community building (e.g. tap here to “like” us on Facebook or follow us on Twitter).

    The company has already been involved with several campaigns this year – one for Australian radio group Nova Radio through the JCDecaux billboard network, another for Australia’s Channel 10 TV show “Renovators,” and a third involving an NFC-based marketing within shopping centers.

    In fact, NFC would be a step up from the now-omnipresent barcode scanning technology, which involves using smartphone apps to scan QR codes via the phone’s camera. Unfortunately, NFC generally requires an accompanying chip built into the phone itself. Due to this requirement, it’s currently being held back by the limited availability of supported handsets.

    Still, analysts are bullish on NFC’s future, with ABI predicting over 35 million supported handsets by 2012 and Frost & Sullivan estimating around 868 million by 2015.

    Terms of Tapit’s seed investment were not disclosed, but the Sydney Angels Sidecar Fund typically invests between $100K to $500K in its portfolio companies.

     
  • Editing Team 15:34 on July 30, 2012 Permalink | Reply
    Tags: advertising, ,   

    Strappy Brings NFC to Tokyo Trains 

    Japanese printing company Shunkosha has created a new product which is called Strappy. It is a blue rectangular plastic cover for subway strap. Within the cover is a FeliCa reader — an NFC reader that allows passengers to interact with a touch of their compatible phones (over 70 million in Japan).

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    Strappy serves as a platform for marketing communications. With a touch over the blue boxes, train passengers can have their phones directed to a URL to receive information, coupons, videos, or other marketing materials.

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    The technology Strappy uses is simple, but in a way it indicates the trend of the industry. Although it is still in the trial, now that NFC is more prevalent, retailers can take advantage of NFC and build communications with consumers. Thus far, Strappy has been tested on the Ginza and Marunouchi lines.

     
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