Identive’s Cashless Payment System Finds New Market

Identive-cashless-payment-system-NFC-RFID-blogIdentive Group, Inc., a provider of products and services for the identification, security and RFID industries, has successfully launched tomPAY contactless payment technology at large hospitality events during the 2012 London Olympics. On Aug. 20th, it announced that it will expand the use of its cashless payment system for concessions this summer to music festivals in Europe and the Rat Verlegh Stadium in Breda, the Netherlands.

Rat Verlegh Stadium in Breda is home to the Dutch first league soccer club, NAC Breda. Implementing Identive’s cashless payment solution can speed payment transactions for visitors at the 19,000-capacity venue. Besides Rat Verlegh Stadium, there are other 13 stadiums using Identive’s card-based cashless payment solution, with the first in Holland.

The cashless payment system includes 60 cash registers and 16 handheld terminals, running on payment solution’s transaction management software. In order to make each transaction as swift and efficient as possible, drinks or snacks can only be purchased using Identive’s contactless cash cards. Visitors can purchase or top up cards with cash value at various stations within the stadium. Payment solution is also providing data hosting and clearing processes for transactions made at the stadium through its own data center in Hamburg, Germany. The new cashless payment system was introduced to soccer fans during NAC Breda’s first home match of the season against FC Twente Enschede on August 18, 2012.

This summer, three popular music festivals in Europe, including Openair St. Gallen in Switzerland, Gurtenfestival in Switzerland and Slottsfjell in Norway, also adopted this cashless payment system, allowing guests to purchase food, drinks and festival merchandise using colorful wristbands equipped with RFID chips. The wristbands also acted as return access passes, allowing visitors to enjoy the festivals for multiple days without having to wait in long entry lines.

“Rat Verlegh Stadium decided to replace its coin-based processes with our cashless system in order to improve the overall experience for soccer fans and concert visitors while at the same time increasing concession volume and revenue,” said Sascha Busse of payment solution. “We are pleased to expand our innovative payment system to the Netherlands with our new stadium deployment in Breda, and to gain a foothold in the emerging festival market.”