Amusement Park Implementing Smart Band(R) RFID Wristbands for Cashless Point-of-Sale
Hersheypark amusement park in Hershey, PA, implements Smart Band(R) RFID Wristband System of Precision Dynamics Corporation, a global leader in automatic wristband identification, (PDC) for cashless point-of-sale (POS) to enhance customers’ convenience and satisfaction as well as boost profits at the park.
Succeeded in a trail last season, a fully integrated cashless point-of-sale (POS) system was deployed in Hersheypark and PDC Smart Band(R) RFID wristbands were used on the opening day, May 4th, 2012. The new RFID cashless POS system is safe, convenient, and user-friendly. With Smart Band(R) RFID wristband, guests can make in-park purchases, check balances, and load additional funds onto their wristband at any of the park’s 200 RFID-enabled POS stations. Smart Band(R) RFID wristbands can be used in both dry park and water park areas, as they are waterproof.
Greg Cetera, RFID manager for Precision Dynamics Corporation, points out that, “RFID capabilities are already built into most POS software systems, so the conversion is seamless and cost-effective. The convenience factor for guests is a huge bonus since they no longer have to carry cash or access their locker for money to make purchases. Faster transactions and shorter lines equate to increased efficiency and time savings for guests, and greater ROI for the park.”
This is not the first time Hershey has employed RFID technology. Four years ago, Hersheypark implemented RFID-enabled lockers. Guests access by using PDC Smart Band(R) RFID wristbands. Based on the success of the current RFID installations, additional applications are being reviewed for use in the future.
Since the first Smart Band(R) RFID wristband installation over a decade ago, PDC’s RFID technology has helped many theme parks across the nation deliver a better guest experience while reaping significant bottom line benefits. Proven RFID wristband applications include social media integration, cashless payments, keyless lockers, electronic access control, photo management systems, and customer loyalty programs. In addition to Smart Band(R) wristbands, other innovative PDC RFID Solutions include PDC Smart(R) Cards, Key Fobs, Lanyards, and Parking Passes.