RFID Gets More and More Popular at the Festival Market

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The festival market is at a tipping point where RFID systems are proven to both increase revenues and be 100% reliable, according to Serge Grimaux, chief executive of Intellitix.

“The two fears that have prevented more promoters and festival organizers from adopting RFID up until now have been concerns about it not working and that it’s too expensive,” said Grimaux, adding, “2013 was a tipping point for both of these concerns.”

“It is no longer a question as to whether RFID works or ultimately costs an event money to deploy, it is now just a question of whether the technology suits the event and the organizer wants to open up additional revenue streams, or not.”

However, the rapid growth of RFID wristbands may not necessarily mean festivals will also switch to cashless payment systems.

“I think that quite a number of festivals use RFID wristbands, but still not a lot doing full cashless,” said Christof Huber, head of European festivals organization Yourope.