More Than Half of Consumers Are Interested in RFID Wearable Technologies

wearable-device-RFID-blogSurvey from consulting company Accenture has found that 52% of consumers are interested in buying wearable technologies, many of which utilize RFID and wireless sensors, such as fitness monitors for tracking physical activity and managing their personal health.

The survey involved more than 6,000 participants from six countries — Australia, Canada, India, South Africa, UK and U.S. It shows that 52% in a fitness monitor and 51% in a personal safety monitor.

According to the report, wearable technologies can be used in a variety of ways. Fitness monitor can track a person’s heart rate and calories burned, while Internet-connected eyeglass displays enable consumers to browse the Internet, take digital photographs and receive hands-free notifications.

“In the past year wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness,” said Mattias Lewren, the global managing director of Accenture.

“To capitalize on this growth opportunity, consumer electronics companies should consider investing in wearable product innovation and industrial design, and building ecosystems that connect wearables to the broader array of interactive digital networks. Every consumer is a digital consumer, and the keen interest in wearable technology provides further evidence of that.”