NXP Enables NFC ‘Tap-to-Interact’ Badges at 2014 CES
NXP Semiconductor has enabled “tap-to-interact” badges that use NFC technology to create much more functional badges for attendees of the 2014 International Consumer Electronics Show (CES) in Las Vegas.
The badges will enable much better communications between the 150,000 attendees and 3,300 exhibitors. They use NFC and have tiny wireless chips that establish a connection between a badge and a reading device. These will create much faster communication for trade-show purposes like exchanging sales lead data, said Jeffrey Fonseca, the director of business development at NXP in San Jose, Calif.
“You can get a quick retrieval of a lead for anyone who goes into your booth,” Fonseca said, “This is done in real time, within seconds. It can be filtered to an exhibitor on the spot.”
Typically, it can take a long time to process leads from trade shows. The lag can be days or weeks, and a sales lead can go cold during that time. But with the new technology, exhibitors who ordered lead retrieval services can use their own smartphones to collect badge data and then use apps that can process the information and forward it to the right person at the exhibitor company.
Now an attendee can wave a badge in front of an NFC-labeled product at a show booth. The attendee can get information from the interaction and can also give data to the exhibitor.
The first-ever interactive show badges will make use of MIFARE badge system and NFC connectivity to give attendees a more custom experience. They can exchange business credentials and get product information from NFC-based posters.
The good thing about using NFC instead of RFID is that the wireless technology can work with the newest smartphones. All the exhibitors have to do is download the right apps onto the smartphones, and they’re ready to handle the badge reading.
Past systems were much more labor-intensive than the MIFARE-based system. NFC works better than QR codes, where you take a picture of a code, because it consumes less battery power than a QR-based app that taps your phone’s camera.
So far, five billion NFC components and 5 million readers have been sold to date. About 200 mobile devices are NFC-compatible now.