Nokia UK Delivers Apps for WP8 via NFC-enabled Calendars

Nokia-NFC-advent-calendars-WP8-rfid-blog

Nokia and NFC marketing specialist Wooshping have teamed up to put 1,500 NFC-enabled advent calendars in mobile phone stores across the UK. The ‘appvent’ calendars offer a different app each day in the run up to Christmas.

Nokia will be using Wooshping’s Instant platform to change which app Windows Phone 8 users will receive when they tap the calendar on a particular day.

“This is a really innovative and successful concept that will bring some Christmas cheer to mobile customers and staff up and down the country,” says Carly Wyatt, Nokia UK’s apps marketing manager.