London University Gets Analytics via NFC Posters

Queen Mary, University of London is using NFC solutions that feature business analytics to launch an NFC marketing campaign to help students and staff members learn more about the research and public-engagement activities taking place at the school.

The solution is designed to help organizations analyze where and when users tap the tags with their NFC-enabled smartphones, and to track data regarding behavior related to NFC reads. Each time an NFC tag is tapped, the system will record that event and produce relevant trending data for its clients.

The university is employing RFID tags made with NXP Semiconductors’ NTAG203 RFID chips which it will place on posters, initially at various locations within its Mile End campus. The school plans to roll out the posters to other campuses as well.

The initial pilot will feature 100 NFC-enabled “touch points” and by the start of next year, there will be 500 touch points in place.

In addition, the school will be able to access reports regarding the campaign, and receive alerts indicating how well that campaign is doing.