“Halloween Horror Nights” Haunted Houses Becomes More Interactive with RFID

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This year, Universal Studios Florida theme park’s annual haunted houses—Halloween Horror Nights—will use RFID technology to create a whole new experience for visitors seeking for excitement.

Initially, the experience consisted of walking past “Scareactors” and spooky props inside haunted houses, but during the past few years, the theme park introduced an Internet-based aspect of the event, known as Horror Unearthed, in which players could face online challenges and earn reward points.

Last year, the Internet-based game was linked to the physical event at the theme park via passive UHF RFID tags and readers.

Users created an ID and password on the Horror Unearthed Web site. Upon visiting the park, each player could then acquire an RFID-enabled tag linked to the ID. Readers stationed around the park interrogated that tag as the visitor accomplished specific missions, such as making his or her way through a haunted house or finding a specific character using a mobile reader, and the points earned were then added to that individual’s account.

The RFID features drew such a favorable response that it is again being offered this year.