Touchscreen Tabletop Displays Add NFC for Better Advertising


Display Points, a new range of touchscreen tabletop displays designed for the restaurant trade, use NFC technology to enable advertisers to target restaurant-goers with interactive advertising and loyalty offers, all uploaded to the screens wirelessly.

“These new features greatly increase visibility range and enhance the viewer experience while sitting at the table,” says Dave Hazzard, developer International Display Advertising (IDA)’s president.

The 7-inch and 10-inch Display Points have an 85 degree viewing angle, a 600 by 1280 touchscreen and are cordless and rechargeable with a 15 hour battery life.

The NFC-enabled Display Points will roll-out later this year in selected US markets and in South Africa.