NFC Helps to Find Your Lost Pet


Seattle software startup PetHub makes software that aims to help reconnect lost pets with their owners. Recently the company has raised $1.7 million.

Pet owners can buy PetHub’s NFC-enabled tags in 1,000 stores in the U.S. and 400 in Europe. Once you buy a tag, you can go online and set up a profile for your pet which includes the contact information, the pet’s medications and any other relevant details.

Then, if a pet escapes, anyone who finds it can just tap the tag with his/her smartphone and connect with the owner. The owner’s personal information is not revealed, but the owner is alerted immediately of the pet’s location and can be connected to the person who found the pet via a call center.

In addition to the NFC chip in the tag, there is also a QR code that can be scanned, a phone number to call and a website.

“The minute someone accesses the pet’s profile, we know it and we alert the owner,” said Tom Arnold, founder and CEO of PetHub.

The majority of PetHub’s customers are female and, after talking to many dog owners in dog parks, Arnold said he was told again and again that women hate having to put their personal phone number or address on a dog’s tag.

“With our tags, your number is hidden and only the call center has access,” he said.