Google Runs NFC-based Digital Advertising Campaign in Australian Airports

Google-Australian-airports-NFC-digital-advertising-rfid-blogGoogle is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play Video ads on giant screens.

Travellers visiting Sydney, Melbourne and Brisbane airports can interact with Google Play content by tapping an NFC tag or scanning a QR code featured on 39 digital advertising panels managed by out-of-home media company Ooh! Media. Android phone users can also download selected books, movies, music, magazines or apps directly to their phone using Ooh’s free airport Wi-Fi.

“The Google Play campaign is Ooh’s most unique use of NFC, QR and Red Crystal technology to allow consumers to control a screen without needing to download an app,” says Warwick Denby, group director of business strategy at Ooh!. “They can select the content they want displayed on the big advertising screens and then download movies, magazines, books, music or games from the Google Play Store immediately to their Android device.”

“This campaign is a real example of how the traditional billboard and technology can work together to gain a deeper connection between a brand and individual. It demonstrates how well online and digital billboards work together, and how smartphones can drive engagement and enable consumers to connect and transact with the brand online — immediately.