Trigger Real-world Actions by Opening an RFID Bottle Cap

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Opening a bottle cap could be an enjoyable thing to those who are fond of drinking alcohol. A company called Strongbow has made it even more enjoyable. The cider maker has debut a digitally connected bottle cap called StartCap.

The caps have a strip of RFID aluminum connected on top, that when opened, trigger various actions to take place. When scanners pick up these RFID signals, they could translate them into real-world events such as automatically checking you into Foursquare or turning on the lights to even launching fireworks!

“The starting point was to use digital to create something of interest that because it was interesting would also be social. Technology allows you to bring product, customer, and brand much closer together.”