Think & Go Adds NFC to Video Screen

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Think & Go NFC has launched Dynamic NFC-Screen, a combined video display and smart poster that enables consumers to interact with promotional and informational videos.

The display includes a series of dynamically changeable NFC tags, with which marketers can enable consumers to use NFC phones to collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket.

The patent-pending Dynamic NFC-Screen contains a matrix of dynamic NFC tags that are driven by the same computer that provides the video content. The number of tags that can be included depends on the size of the screen.

“Because the communication is bidirectional, screens can track what’s happening (who is doing what, when and where), there’s no need for 3G or Wi-Fi to exchange data between screen and the user and the screen delivers big data back to a dashboard.” says Think & Go.

Coupons could be hidden in interactive games or questionnaires and can also become dynamic, changing value with time or according to the profile of the individual consumer, Think & Go suggests. Consumers could also use the technology to navigate through a product catalogue and directly order products that are presented.

The technology was shown at the Mobile World Congress in Barcelona. A small number of Dynamic NFC-Screens will be available in Q2 2013 with production quantities planned for Q4 2013.