Samsung Next-gen NFC Smartphones to come perloaded with Visa’s payWave

Samsung-NFC-smartphone-Visa-payWave-rfid-blogSamsung and Visa have announced an alliance, and Visa’s payWave mobile payment applet will be embedded in next-generation Samsung smartphones and tablets enabled with NFC.

The next-generation Samsung Galaxy S4 is reportedly to be announced on March 15th. It is expected to include the Visa payWave applet, according to several officials for Visa and Samsung.

Announced at Mobile World Congress 2013 in Barcelona, Spain, on Monday, this is the first partnership of its kind between a payments technology provider and a handset manufacturer, and will pave the way for large-scale mobile payments program implementation, according to Visa.

Visa expects the alliance with Samsung to significantly accelerate NFC mobile payments adoption, including in the U.S., where NFC use in smartphones and NFC-ready payment terminals has been slow to catch on.

Selected Samsung NFC-enabled handsets with a secure chip embedded inside will be preloaded with Visa’s payWave app. Banks and other financial institutions can then load payment account information remotely using Visa’s mobile provisioning service to those Samsung handsets for a mass NFC mobile payments rollout.

“Samsung devices enabled with Visa payment functionality will no doubt be a powerful product offering — especially in markets where paying with a mobile device is becoming commonplace,” Visa global head of products Jim McCarthy said in a statement. “However, the key to making mobile payments broadly available all over the world is to offer financial institutions a secure way to provision millions of smartphones with payment account information — and that is exactly what Visa and Samsung are ready to deliver.”

With the alliance, it will be faster, easier and cheaper for banks and carriers to set up mobile payments with NFC. Visa payWave is already used in the ISIS NFC consortium of AT&T, Verizon Wireless and T-Mobile, as well as in Google Wallet.