London Pub Uses NFC for Social Media Marketing

London-pub-NFC-social-media-marketing-rfid-blogThe London-based Cavendish Arms pub has installed a platform which uses NFC and QR codes to promote the venue via social media.

Customers can scan the QR codes or tap their NFC phones to tags located throughout the pub to connect through Facebook and get a special offer, such as a free drink. Each tap sends a message to their friends on Facebook and Twitter, telling them that they are at the pub and the current events such as the band or comedian performing that night.

“The Cavendish Arms event planners can set up the messaging on Facebook, Twitter and email and schedule it to occur precisely when they want it to,” explains LifeSynk, the system provider. “Monday to Wednesday is the open mic comedy event, and when people touch their phones on these days, specific info about the comedy is shared. Then on Thursday is something else and the messaging changes to reflect what’s going on, automatically, using the built-in scheduler.”

“Giving away a free drink sounds expensive, but for each person who interacts with the system means a reach of 250 or more per user because of the friends who are exposed to their customized message.”

“Asking people to Tweet or check in at pubs is difficult, they just don’t do it and also the pubs can’t control or track what is being said. When using LifeSynk, the pub gets all the control and users will follow the steps required to get their incentive.”