Nokia’ fight on hands, NFC Smart phones

NokiaAnssi Vanjoki, Nokia’s new executive vice president, has announced that it will incorporate NFC into all new smart phones next year. The world’s largest mobile phone maker just lowered its 2010 earnings outlook in June, and integrated its own smart phone sector and Ovi service, with a view to developing a competing smart phone against Apple and Blackberry.

“we have a fight on our hands,” The new vice president Anssi Vanjoki wrote. “The first battle is to bring you products and services you will want to own and use, to inspire you to create and do new things in this ever-changing digital world. I’m ready to take this challenge on, and so is the entire Nokia team.”

Maybe for Mr.Anssi Vanjoki, to incorporate NFC into smart phones would be his first battle. According to the statistics from market research firm IDC, Nokia sold 67.7 million smart phones by last year, almost double the number of RIM did (3450 million). Therefore, once a significant number of handsets have NFC then the technology will take off, and by the time Apple and others gets round to embedding NFC into their mobile device, Nokia will be a technology leader again.

In China, Although the Chinese Ministry of Industry and Information has not decided yet a national mobile payment standard between 2.4G and 13.56MHz, but with the tendency of the three major carriers have adopted the NFC standard, market prospects became clear. Now with the Nokia’ new smart phone policy, it can be said, NFC almost won the standards battle.