RFID technology on Chinese liquor product
Chinese liquor has a long history and brewed with distilled grain alcohol, it is one of the world’s top seven distilled liquor. Chinese people consumed about 5 million tons a year liquor, illustrating the market’s big, but also precisely because of this, in China’s liquor market is obsessed with the existence of counterfeit spirits, which always endanger the health of consumers.
In recent years, food safety has been the focus of attention of the whole society. At the 15th November 2009, Jiangsu Shuang’gou Distillery held a “new anti-counterfeiting RFID Shuang’gou liquor news conference,” in Nanjing. opened the first of China’s liquor businesses use the RFID technology to protect consumer from counterfeiting product.
Jiangsu Shuang’gou Distillery has work with the “China RFID Association” and the relevant professional experts at the beginning of 2007, to applied the RFID security system into their well-sale product- “Shuang’gou Treasures”.
Each bottle “Shuang’gou Treasures” liquor is equipped with a unique “RFID electronic chips,” consumers can use the special RFID reader(free with liquor) gently by clicking around the bottle, reader will quickly display the date of manufacture, quality grade and other information about the bottle of liquor they bought. The RFID chips cannot reuse once the bottle has opened up. If consumers have a 3G smart phone, they can also use their mobile phone as a reader, after reading the label on the bottle, they will automatically receive an SMS, which gives them all the information about this bottle of liquor.
According to Jiangsu Shuang’gou Distillery Website, that with its powerful new anti-counterfeiting RFID products, counterfeiter hardly can make the false products due to the technical barriers and expensive costs.I expressed cautious support, but in any case, Jiangsu Shuang’gou Distillery did a big step in China’s liquor industry. They use RFID technology to set a precedent to prevent counterfeit products, that’s may encourages other companies to consider the use of RFID technology in the field of food safety in China.