Samsung Promotes NFC with Galaxy Pop-up Store in Hong Kong

Samsung is promoting the NFC S-Beam capabilities of its Galaxy smartphones with a smart poster-based store-within-a-store in Hong Kong.

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The Galaxy Pop-Up Store concept was developed by Hong Kong-based mobile and NFC specialist Aigens and has been installed at Samsung’s retail outlets at Harbor City and Time Square in Hong Kong.

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“While looking like an ordinary poster, Galaxy Pop-up Store provides much more interactivity to engage users,” says Aigens. “Users can retrieve interactive contents such as Hi-Def movies or a full music album by simply tapping their NFC phones to the pop-up store”.