NFC Public Transportation Payment Soon to Enter Dubai
Du has partnered with the Roads and Transport Authority (RTA) to bring NFC payment for public transportation to the United Arab Emirates.
With the launch of this service in the near future, Du’s customers will enjoy the convenience of tapping their mobile devices to pay for their transportation. They will also be able to manage RTA services through a user-friendly mobile app which can be easily downloaded onto their smartphone.
To use the service, customers must have an NFC-enabled device and an NFC-SIM card — where a virtual RTA NOL card will be embedded. An announcement on the availability of NFC-SIM cards at Du Shops will be made at a later date.
“We are constantly looking for new ways in which we can bring further convenience and added value into our customers’ lives, beyond merely offering traditional telecoms services. By presenting this demonstration of NFC, we are providing them with a new, secure and accessible way in which to conduct their daily transactions, starting with our partnership with the RTA,” said Farid Faraidooni, Chief Commercial Officer, Du. “The consolidation of multiple functions into a single device is the future of communications. We are delighted to embrace this technology and to be able to offer it to our customers soon.”
The potential for NFC applications expands beyond the ability to pay for public transportation alone. It provides a new platform of interaction between mobile users and their environment, and can be applied in many purchasing situations and more.